At a hot Monte-Carlo location, Pauline Ducruet, the fashion-forward former Olympian, and granddaughter of Grace Kelly, will be greeting guests for a welcome reception. The following day, a champagne brunch will start the luxurious festivities leading up to the “Red carpet” gala. The extravagant ceremony is where influencers will receive rewards in twelve categories in recognition of impressive engagement with their social media followings. Spheres of social media an “Influencer of the year” will be named in include fashion, health, food, travel, home and lifestyle, sustainability and philanthropy, beauty, entertainment, and art/ culture/ design. The impressive jury panel includes CEOs, magazine editors, TV personalities, designers, and three surprise members.
Monaco is the perfect setting for an event honoring the glamorous world of elite social media influencing. Visitors enjoy breathtaking views of the Riviera from five-star hotel windows, delicious meals at upscale restaurants, world-class spas, and the beautiful Mediterranean climate. For those who crave a faster pace, the belle époque casinos and luxury sports cars make staying in Monaco an exhilarating experience.
Madison Avenue speaks to Lolita Abraham – One of the founders of the Influencer Awards Monaco (IAM).
How and why did you create THE INFLUENCER AWARDS? How is it different?
In 2007 I launched a blog where I would share all my favorites, “must have” of the moment, and offered a selection of products in my shopping list. lolitaabrahamfashion.com Years later, while taking a stride on the casino square in Monaco, I realized that Monaco has such an influx of influencers and they are always very proud to post. This notion gave birth to the influencer awards project. Monaco is without a doubt the scene for international personalities, gathering influencers from around the globe to participate in their very own ceremony, like the Oscars, and We are glad to host this very special evening entirely devoted to these new stars of the web.
What are the trends you see happening on social platforms?
The trends are well-being, through nutrition and sport. These influencers allow us to take a visual journey via their social media, enabling us to discover landscapes, almost in real time. In terms of fashion, it’s the colors that are in the spotlight.
MEET THE TEAM
Pauline has been blessed with rare fashion sense. You would have too, had your grandmother been Grace Kelly! Fashion runs deep in the Grimaldi women’s blood. Pauline studied at Parsons School of Design in New York, with these newly required skills – she created her own clothing line that is on the verge of making its public debut. We simply can’t wait.
If this hasn’t sparked your interest in the Monegasque lifestyle, Pauline was a former professional diver at the youth Olympic summer games in Singapore in 2010, at 16 only! It’s an honor to have her as our Ambassador.
A self-made man and one of Monaco’s finest entrepreneurs. For over a decade, we have seen him shape his career from building a successful consultancy company to new business ventures like Sunset, organized each year since it has become formula one’s only beach party destination attracting the glitterati and personalities from all over the world. With incredible music line-up and theatrical shows. Sunset is unlike any beach party you have ever experienced – quite unmissable. Today he heads our operations department.
Maxime Born and raised in Monaco. He attended Law School before deciding to chase the American dream. He interned at the Monegasque Consulate in New York. After falling for Empire State city, he ventured to the city of Angels – pursuing his studies in Entertainment Law. Maxime went on to start his Monaco based company, which has expanded its activity around the globe, providing an unlimited lifestyle management service to its clients. Today he heads up our sales department.
Raised in Monaco, this visual content creator and freelance writer split her time between London and Los Angeles. She was introduced to the influencer world when she first started her own blog which she runs today just like a magazine. Focused on lean startup projects, her role is to craft and maintain a positive image for brands. Maureen previously worked as online reputation manager in London. Today, she heads the public relations department.
Michael Jacobson (Center)
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