Social Life Estate – Kick Off The Summer – Celebrities, Models & Connect With High Net-Worth Hamptonites At A Southampton Social Life Estate, Saturday, May 26th
Luxury Sponsorship opportunity For the Hamptons
Brand or product placement at Social Life Estate
Celebrity Branding and Photo Opportunity
Connect with High Net-Worth and High-Income Guests
Saturday May 26, 2018
Social Life Magazine will be hosting and producing events at our luxury-lifestyle Estate in Southampton during the 2017 summer season. The Social Life Estate exemplifies the upscale luxury lifestyle that we represent in our publication.
The Social Life Estate is 9,000 square feet, located in an exclusive Southampton enclave within a private neighborhood. Set on park-like grounds, amenities include eight bedrooms, eight bathrooms, library, dining room, great room, heated pool, and reception rooms featuring state-of-art media and entertainment systems.
The Social Life Estate is a secluded retreat for celebrities, socialites, and high net-worth guests to relax and enjoy luxury and privacy in the Hamptons. The Estate will also serve as a venue for Social Life’s exclusive celebrity hosted events, and as a set for TV features, magazine features, private-sponsor events, pop-up stores, and press interviews. Celebrities use the Estate as a media center for their upcoming projects. Every weekend will include an ensemble of press, luxury brands, and philanthropic opportunities.
The Social Life Estate will host some of the most extravagant events of the Hamptons season. Events and activities will include the Social Life issue-release events hosted by the celebrity cover girl, brand sponsored events, brunch gatherings, afternoon pool cocktail parties, exclusive dinner parties hosted by celebrities, and fashion shows.
As our sponsor your brand will be seamlessly integrated into the estate and its ambiance. Your brand will be featured at the Estate, and in the magazine invitations, emails, press releases, and gift bags. Your brand will be listed on the Social Life event photo pages, and the brand, product, and company name will be displayed in plain sight at one or more events. You will enjoy total VIP access at the event. Category exclusivity, coverage on the step-and-repeat, and a custom on-site pop-up store are also available, with added-value opportunities available in the publication.
The sponsorship packages are tailored to fit your budget. By connecting you to this luxury and celebrity demographic, you will build brand awareness, generate sales, attain press, and add to your luxury network.
Social Life Magazine
The Luxury Magazine For The Hamptons
Social Life Magazine is the premier luxury publication for the Hamptons. Our content – luxury lifestyle on local, national and international levels – targets high net-worth and high-income individuals who summer on the East End of Long Island. Printed on top-quality paper stock with seamless binding, the composition of the magazine itself mirrors the affluent market in which it is distributed. Luxury consumers turn to Social Life to peruse the most exclusive event photos in society, read in-depth interviews with celebrities, and review sophisticated fashion editorial. By captivating our readership through unparalleled content, we have established ourselves as the “must read” magazine for Hamptons and Manhattan tastemakers.
Event Date Saturday May 27, 2017
Private Estate in Southampton
Event Time 6pm to 9pm
Number of Guests 100 to 125
Celebrity Host TBD
Step-and-repeat, passed hors d’oeuvres, cocktails, elegant gift bags
Couri Hay Public Relations
Dedicated Social Media Team
Photography covered by Wire Image
Who Is Attending The Social Life Events
Guests Are Highly Educated High Net-Worth, High-Income Luxury Consumers Local, National And International.
THE SOCIAL LIFE EVENTS GUEST DEMOGRAPHICS
Female 55% Male 45%
21-24 1% 25-34 14% 35-44 41% 45-54 39% 55+ 5%
Average household income $325,000+
College degree 91%
Postgraduate study 51%
REAL ESTATE VALUE
Home value over $2.2 million 91%
Own additional real estate 76%
Own summer/vacation property 56%
Purchased luxury watches 89%
Purchased fine jewelry 91%
Shop in the Hamptons 98%
Shop on Madison Avenue 93%
Shop on Fifth Avenue 92%
PERCENTAGE OF HAMPTONS READERS WHO:
Dine out more than once per week 80%
Contribute to charitable organizations 71%
Drink luxury spirits, premium beers, imported wines 72%
Exercise more than two times per week 81%
Attend cultural performances 69%
Frequent nightclubs/lounges 40%
Own artwork and collectibles 86% Own antiques 88%
TRAVEL (LAST TWO YEARS)
Vacation abroad 82%
Average number of trips 9 Average spent on trips $34,100
Europe 86% Bermuda/Caribbean 57% Canada 25%
Traveled on a private aircraft 61%
Social Life Magazine is synonymous with luxury and an affluent lifestyle. The Social Life brand attracts the most desirable and exclusive demographic of consumers – affluent people, socialites, fashion designers, jet-setters, royalty, tastemakers, and A-list celebrities. All best described as high-income and high net-worth.
WHAT WE OFFER TO YOU
A platform that connects luxury brands with our affluent guests, and engages these target consumers in meaningful interaction with your brand.
Brand opportunity to build media exposure and brand buzz while catering to the elite within a luxury environment.
In-book placement in Social Life Magazine, including editorial, advertising, photo placement, and a feature article.
Celebrity interaction or co-branding.
HOW IT BENEFITS YOU
The Social Life Estate partnership is a place to build brand exposure while engaging affluent target consumers in meaningful and impressionable interactions within a compelling yet intimate setting.
Partnering with Social Life, a premier luxury magazine, adds value and creates a more comprehensive promotional sponsorship platform that taps into the heart of the Hamptons luxury market.
HOW DO YOU GET STARTED
By speaking with a Social Life representative, and applying your desired budget, Social Life will customize a sponsorship package that works with your needs and schedule.
WHAT IS THE END RESULT | ROI
Direct exposure to an upscale market, direct celebrity interaction with your brand, increased brand awareness, onsite networking, in-book value, media placement, press – all packaged together to help increase your sales and produce a favorable ROI.
Social Life Estate professionals are experts in producing and managing opulent, high-profile events. And are experienced in managing celebrities and the media.
The Estate setting is glamorous and exclusive. Ideal for high-profile events to showcase the sponsor brand.
Professional production and management of your on-site activation throughout Summer 2017, as well as pre- season configuration of events and brand activation production.
A strong network of sophisticated, affluent and influential clientele.
Design consultation for any customized promotional on-site activations and décor, such as permanent installations, soft furnishings, displays, lighting, etc. Lighting done by Bentley Meeker Lighting & Staging (bentleymeeker.com).
Staffing including hosts, bartenders, wait staff, valet parking, door check-in, and security – all professionally trained to accommodate elite clientele. Opportunity for branded staff apparel.
All bar set-up, tables, linens, staff and food done by Elegant Affairs, the top caterer for the Hamptons. Their expertise is unmatched, and their presentation is impeccable. (www.elegantaffairscaterers.com)
Opportunity for customized on-site brand activations for the sponsor; such as signage, named specialty cocktails, multimedia, gift bags, and a pop-up store.
Photography done by Wire Image and Patrick McMullan to capture the event and provide photos to media service outlets.
Creation and design of invitations, press releases, step-and-repeats, and other promotional material. Coordination of press and media outreach via two publicity firms employed by Social Life.